@SupaPhly part of the reason could be that they are more responsive to FOREX fluctuations than MS or Valve. The other reason is that we are so small for Sony that they can't be bothered to match what happens on the other platforms.
If you have both consoles it allows you to price shop, i've picked up a few games this way.
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Masters of the Universe Dorbz: He-Man Vinyl Figure
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By the power of Grayskull! Masters of the Universe are coming in Dorbz form! Prince Adam, aka He-Man, and his weaponry ally Man At Arms are joined by the villainous Skeletor, an evil demon, and Mer-Man, ruler of Eternia's undersea kingdom!